In Pursuit of Pleasure
In Pursuit of Pleasure, Brain Learns to Hit the Repeat Button Mar 01, 2018 | by Anne Holden PhD; Zuckerman Institute
In a scientific first, researchers have observed in mice how the brain learns to repeat patterns of neural activity that elicit the all-important feel-good sensation. But what does it mean for humans?
How the Brain Pursues Pleasure Mar 01, 2018 | by Adam Tozer PhD; Technology Networks - Neuroscience News and Research
"The results reveal that the brain learns which activity patterns lead to feel-good sensations, and reshapes itself to more efficiently reproduce those patterns."
Interview with Neuroscience News and Research Mar 02, 2018
Scientists have discovered how our brains pursue pleasure and learn from it.